Tierra Agency

YOU SET THE VISION.
WE RUN THE GROWTH.

Built and run by operators responsible for over $1B in revenue, Tierra runs the paid media, creative, and direct response funnels for 8 and 9-figure ecommerce brands.

REVENUE GENERATED
$1B+
BRANDS SCALED
300+
MANAGED AD SPEND
$500M+
ENGAGEMENTS
MONTHLY
Prepared Hero
Laundry Sauce
Airmoto
Miami MD
Cheech & Chong
Chilly Goat
Derma Dream
Sunday Golf
Mood
Fiera
Truly
Really Good Boxed Wine
The Photo Stick
Organics Ocean
[01]WHO WE ARE

BUILT BY OPERATORS.

We're Tierra. A team of former brand owners who have built and exited our own ecommerce companies, paired with performance marketing veterans who've spent careers running paid acquisition for some of the biggest names in DTC. Together, we've managed over $500M in ad spend and driven more than $1B in trackable revenue for our clients. We've sat on both sides of the table, brand-side and agency-side, so we know what's actually at stake when you hand a partner the keys to your growth engine. That's why every engagement with us is month to month. We're performance marketers. If we don't perform, why would you stay? 87% of our clients do. Boutique by design and highly selective, we partner with disruptive brands and rapidly scale their customer acquisition.

Tierra team
Tierra team
Tierra team
[02]WHAT WE DO

THREE DISCIPLINES. ONE SYSTEM.

AD CREATIVE

Simply put, we make scroll-stopping ads that convert. We know how to curate the right type of content, effortlessly showcase your brand's unique value proposition, and drive qualified clicks to your funnel.

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CRO & FUNNELS

We've built, tuned, and optimized hundreds of websites and sales funnels, from Shopify to Sticky.io. Ensuring a seamless customer journey is part art, and part data science.

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MEDIA BUYING

Our media buyers have collectively managed over $500M in digital media over the past 10 years on Meta, Google, AppLovin and beyond. Experience matters.

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[03]CREATIVE

CREATIVE IS THE NEW TARGETING.

Performance-driven creative, built to convert. We move fast, test constantly, and turn your content into ads that win attention and drive real growth. From concept and scripting to UGC management and post-production, we run the full creative engine in-house.

“Tierra doesn't make ads, they build ad families: strategic variations, tested hooks, end cards engineered to convert. They understand how the algorithm actually works, and it shows in the results.”

— ADAM PIVKO, CMODirect Meds
[04]CONVERSION RATE OPTIMIZATION

WE MAKE TRAFFIC WORTH MORE.

Elite CRO is more than button colors and A/B tests. We understand the full funnel: how to surface pain points, craft offers that convert, and write copy that sells. Some of the biggest names in direct response trust us with this exact job. Custom landing pages, sales funnels, quiz funnels, upsell flows, advertorials. We strategize, architect, design, develop, and optimize them all.

FIERA landing page designed by Tierra
FIERA

“Tierra ran CRO across our entire funnel for over a year: designing the tests, crafting the offers, and pulling the triggers themselves. At our traffic levels, a single mistake can cost millions in an afternoon, so who you trust with that responsibility is everything. They were meticulous, responsive, and flat-out brilliant on performance. I'd hand them the keys again without hesitation.”

— RYAN WOOD, CMOPrepared Hero
[05]MEDIA BUYING

SERIOUS SPEND. STEADY HANDS.

Cold customer acquisition is the hardest job in ecommerce, and it's the one we do best. Our buyers have collectively managed over $500M in spend across Meta, Google, AppLovin, and the emerging platforms most agencies haven't touched yet, driving more than $1B in trackable revenue for our clients. We take profitable acquisition off your plate so you can focus on what you do best: building great products and taking care of your customers.

Meta Business PartnerGoogle PartnerAppLovin (Axon) Partner
SPEND VS. ROAS — ILLUSTRATIVE
M1M2M3M4M5M6M7M8M9M10M11M12ROAS: STEADY
MONTHLY SPEND (INDEXED)ROAS
[06]WORK WITH US

HOW WE ENGAGE.

QUALIFY

We partner with a limited number of new brands each month. If we can't project a profitable return, we'll tell you straight and point you to a partner who fits better. No hard sell.

AUDIT

We go deep: your offers, creative, full funnel, pricing, and competitors. Not surface-level best practices. You walk away from a 90-minute call with a real strategy, whether you hire us or not.

ONBOARD

You share access, we map the plan. On the kickoff call we lock strategy, deliverables, and targets, so everyone knows what winning looks like before we spend a dollar.

SCALE

We test fast, kill what loses, and pour budget into winners. Then report, refine, repeat. The goal is profitable, durable growth, not a one-month spike that falls apart.

[08]TESTIMONIALS

STRAIGHT FROM THE FOUNDERS.

JAKE ANTIFAEV
jake antifaev9:24 AM

You guys are killing it. On pace for $1M in spend on AppLovin this month.

42
FOUNDER / MOOD
DAN CARNAT
dan carnat11:08 AM

I've been doing this a long time, and generally despise agencies. Tierra is the one partner that I constantly refer people to. They are true operators that deliver results.

3
FOUNDER / FIERA COSMETICS
Slack message from ADAM PIVKO
JON BIGGS
jon biggs8:15 AM

Tierra is the AppLovin whisperer. No one understands this platform better than they do, full stop.

3
CRO / DIGITAL MVMT
ERIK STROMNESS
erik stromness4:32 PM

When I joined Filevine, I knew there was only one team to call for support, and that was Tierra. They haven't let me down, and have been a great partner for us.

1
VP MARKETING / FILEVINE
PAUL NICOL
paul nicol10:03 AM

As an Amazon-first brand, I was skeptical about what results I could realize when we decided to test out DTC. Fast forward one year with Tierra and we have scaled past six figures in profitable monthly ad spend on Meta and Google. I'm a believer.

62
FOUNDER / ELLA BELLA
GONZALO MARTIN
gonzalo martin1:19 PM

Tierra took us from $0 to $20,000 per day on AppLovin in under two weeks, during peak Q4. Run, don't walk, to work with them.

4
FOUNDER / TOBIOS KITS
[09]FAQS

THE QUESTIONS OPERATORS ASK.

READY TO COMPOUND?

Ready to partner with a team of performance marketing veterans who execute at the highest level? We've put our own money on the line, scaled and exited our own brands, and we know the playbook because we've run it.